Hi! My name is Dina Kathleen and I am the founder of By Moments. Starting this blog feels exciting. Not because everything is finished or perfectly built, but because this is where I begin sharing the thinking behind what I am creating and bringing you into my universe.
The Space Between By Moments
There are many ways to build a brand.
Some begin with market research. Others begin with a product idea or a gap in the industry.
By Moments began differently.
It began at a point where I had pushed myself too hard for too long. Stress, overstimulation, hormones, and my own tendency to constantly exceed expectations left me feeling like I was functioning but not regulated. I was productive, efficient, and capable. But internally I felt like I was standing on the edge of collapsing.
I realized I did not actually know how to slow down.
The first product idea that surfaced was a bath ritual. I was desperate to calm down my body and mind, so I looked at my surroundings and ended up in the bath tub. I needed something that would physically require me to stop. I needed something that would help me regulate instead of just run until I crashed.
In the chaos of everyday life, I did not know how to take that time without guilt. I needed structure. Something that gently forced me to pause.
That product is still in development. It is a complicated process, as I am not willing to compromise on my standards, such as EU production and organic natural products. Building slowly and properly matters more to me than rushing and I am so excited to share it with you.
While working on that first product and navigating everything that comes with starting a business, I began noticing something else.
Every time I identified a moment in my own life where I felt overwhelmed or mentally overloaded, I also began asking a simple question:
What would actually support me right now?
And slowly, what I needed became product ideas.
Not because I wanted to build products for the sake of building them.
But because I kept encountering moments where I needed support myself.
Why “By Moments”
The name is intentional.
A moment is not a milestone. It is not reinvention or performance. It is simply a point in time. Often ordinary. Often small. Often overlooked.
Yet those small moments are where regulation can happen. They are where we either override ourselves or respond with awareness.
Most of my overwhelm did not come from major life events. It came from moving too quickly between states without giving myself space to reset. From finishing one task and immediately starting the next. From never allowing myself to sit in a pause without feeling guilty or inefficient.
I did not need a dramatic life change.
I needed permission to take a moment without having to justify it.
By Moments is built around the idea that support does not have to be extreme to be effective. It can exist in the small shifts between one part of the day and another. In choosing to pause and regulate instead of push through. In creating structure around rest instead of waiting until exhaustion forces it.
Sometimes it is simply about taking a moment for yourself.
Why This Blog Exists
This blog is where I document what I am learning, researching, testing and discovering.
Some posts will explore the psychology of stress and overstimulation. Others will examine how writing affects rumination. Some will dive into nervous system regulation, hormones, and the transitions between emotional states. Some will simply be reflections from my own process.
By Moments is my way of sharing the tools I wish I had when I felt overwhelmed, overstimulated or disconnected from myself.
Not as quick fixes.
But as practical tools that have supported me.
A Personal Note
Everything I create starts with something I have struggled with or needed myself.
The bath rituals began because I needed something that interrupted my pattern of pushing past my limits. The journaling concepts developed because my mind needed a place to put thoughts that would otherwise repeat themselves at night.
This brand was built from trying to understand my own nervous system better and then translating that understanding into something tangible.
And if you recognize yourself in any of this, then this space is for you too.
Thank you for being here.
Love,
Dina Kathleen